PEHAL 2011


India was called 'Sone ki Chidiya', not because of of its gold reserves, but because of its wealth of knowledge, technology, trade practices, etc. Every family had a profession, and every adult had enough work to do. Such was the socio-economic equality that Lord Macaulay in 1835 could not find a beggar or a thief in the entire country.

As India grew modern, it adopted the best trade practices, best management practices and everything that helped it keep pace with the international scene.

Today 175 years after Lord Macaulay's observation, India has more poor  than the rich, wide socio-economic disparity, suiciding farmers, tribal uprising and much more. Did the best practices scare the Sone ki Chidiya away?

Where did we falter? If our traditional systems were so foolproof, why did we forget them? And why are we trying to re-innovate modern practices to achieve socio-economic equality?

Why can't we just dig the past and revive age-old forgotten practices, that can help our country have the same socio-economic status that existed 175 years ago. Can't we make our country the same Sone ki Chidiya again?

Calling all young business and management professionals to present how traditional trade/business and other forgotten/dying practices can be used/applied to overcome today's socio-economic challenges.



Last Date of Abstract Submission
25 February, 2011

Informing Selected participants
28 February, 2011

Event Date:
06 March, 2011 (Sunday)

Rock Art Auditorium

Indira Gandhi Rashtriya Manav Sangrahalaya (IGRMS)

Time:  10.30 AM


Shubham Baalaji
(Co-ordinator, Yojna)

Shrey Kataria